Better Living Through Chemistry

Connie Littlefield

The phrase “Better Living Through Chemistry” is a variant of a DuPont advertising slogan, “Better Things for Better Living…Through Chemistry.” DuPont adopted it in 1935 and it was their slogan until 1982 when the “Through Chemistry” part was dropped. The counterculture embraced the term, and it became associated with psychedelic drug use in the 1960s. More importantly, it describes the subjects of my film... continue reading.